What does All Day Fit mean?

All Day Fit is committed to empowering women to become stronger, in both mind and body. To us, fitness is not punishment - it's an opportunity to understand and challenge our bodies, learn new things, get stronger, and have fun. No matter what your fitness goals are, we are here to help you pursue them. Our mission is to enable you to build strength and confidence while gaining a community of supporters that will cheer you on every step of the way.

Our Core Values

These are the four pillars that define and represent All Day Fit


The foundation of All Day Fit is community. Our community is a group of kickass humans of all ages, backgrounds and fitness levels who believe that goals are better crushed collectively.  If we’ve learned one thing over the past few years, it’s that if you want to experience greatness in your life, surround yourself with great people – and that starts here with our positive, strong, and genuine, All Day Fit community. (Warning: you’ll absolutely make new friends)


Our bodies have an amazing capacity to build strength. But to us, building strength is about more than just hitting the gym to lift weights. It’s about finding strength beyond just the physical, a strong body and a strong mind. We build a deeper strength, to help connect us to ourselves, to others, and to life. We build this strength through training, eating high-quality food and getting enough rest so you can handle any situation that comes your way.  


All Day Fit is devoted to sustainability. We understand and promote the importance of balance because life can get busy, dieting can get dull, and training can get tough. We’re in this for the long haul, so we set intentions and approach them holistically and thoughtfully, day by day.  There’s no end to what you can accomplish. The ultimate goal is to improve your well-being in a way that is sustainable for you while developing and maintaining a healthy lifestyle. 

Body Positivity

We educate women and help them understand how they want their bodies to look, feel and perform in a supportive and informative environment. We provide a safe space and resources (aka amazing coaches) that allows women to make their own decisions and form their opinions about their bodies.

A Note from Cassie

Founding All Day Fit:
My journey to following my passion.

After graduating university, I had no idea what I wanted to do. I was lost trying to find a career that suited my personality, values, and lifestyle. It was then that one of my best friends gave me the most inspirational pep talk and told me to chase what I love. At that moment, I knew three things:

  1. I thrived on living a happy and healthy lifestyle
  2. I wanted a career where I could educate and empower women
  3. Fitness was (and is) my feel good, my haven, my passion 

At that point, I became a personal trainer at GoodLife Fitness and it was the best decision I ever made. I love being in the gym surrounded by people who share my values, passion, lifestyle, and who want to be better human beings. This was my first step to building my own business and community with All Day Fit. No matter what kind of day I’m having, I always leave work feeling happy and fulfilled, with the same smile on my face that I woke up with in the morning. 

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