Social Media and PR Strategist

Laura Santino

I never thought I’d be the kind of person who ACTUALLY enjoyed working out. Working out was a chore. I didn’t love doing it, but I also didn’t love my body so I sucked it up. You can see where the vicious cycle started, right? I was introduced to All Day Fit through one of my co-workers, who shared the same sentiments about working out as I did. Every day at work I heard her raving about her amazing trainer, Brooke, and I knew that’s when I needed to jump on the bandwagon. Fast forward to today, where I’ve had the pleasure of training with Brooke for over a year now! I’ve never felt more confident in myself, my body and its capabilities since joining All Day Fit. I now have a fresh new perspective on what it means to be athletic, strong, and happy.

After I graduated from Ryerson with a degree in Marketing, I wasn’t really sure of my next steps. All I knew was that I didn’t want a “boring job”. I found my calling working at a PR agency managing Fashion and Beauty brands. I thrived in this busy, fast-paced and exciting environment for a few years, until I found myself too comfortable and seeking new experiences.

The stars were aligned with All Day Fit as I was looking for a career change at the same time All Day Fit was looking for someone to spearhead their Social Media and PR Strategy! I may still be a new addition to the team, but I already think of this crew and its community as family.

The day-to-day

The day-to-day of being the Social Media and PR gal is your phone glued to you and making sure to never forget an extra battery pack ;). But for real, no two days are the same! You can find me planning and creating content, knee deep in a strategy sesh with Cassie and Babs, or developing partnerships and influencer relations! I’m the girl behind the screen – come say hi on @alldayfitt.co!

Favorite workout move

Kettlebell swings! This move didn’t come easy to me at all (you can ask Brooke my trainer!) and it took months to nail down. Been swingin’ ever since!

Favorite TV quote

“I don’t believe in the Republican party or the Democratic party. I just believe in parties.” -Sex and The City

This or that?

Burgers or tacos? Burgers all the way!

Sweet or salty? Sweet… then salty… then back to sweet

New clothes or new phone? Clothes!

Deadlifts or squats? Deadlifts

Tea or coffee? Coffee during the day and tea at night!

Live band or DJ? DJ

Ninjas or pirates? Ninjas!

Life mantra

“If you’re comfortable, you’re not growing” and WEAR YOUR SUNSCREEN!